Published by Paul Ivinskas · Politically neutral. No endorsements.
Wednesday, November 4, 2026

Utah, on the record.

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2026 floor votes

S.B. 287: Targeted Advertising Tax

4 recorded floor votes in the 2026 General Session. The bill's official page has its text, sponsors, committee votes and full history.

About this bill

Signed by the governor on March 25, 2026. This bill imposes a tax on targeted advertising in the state.

  • Defines terms
  • Imposes an annual tax on entities that deliver targeted advertising in Utah and meet certain revenue thresholds, based on the entity's gross receipts from targeted advertising in the state
  • Requires entities subject to the tax to annually remit a return to the State Tax Commission that includes information related to the tax
  • Provides for administration and collection of the tax by the State Tax Commission
  • Provides rulemaking authority to the State Tax Commission for administration of the tax
  • Establishes the Targeted Advertising Restricted Account (restricted account) for the deposit of tax revenue

Full bill page: steps, fiscal note and sponsors · Chief sponsor Michael K. McKell

Utah Senate, February 26, 2026

2nd Reading, Passage on Second · SB 287
Result as recorded: Passed, Ayes 24 Nays 5 Abs 0
Official record

Yes (24)

17 Republican, 1 Forward, 6 Democratic

No (5)

5 Republican

Utah Senate, February 27, 2026

3rd Reading, Final Passage · SB 287
Result as recorded: Passed, Ayes 18 Nays 7 Abs 4
Official record

Yes (18)

12 Republican, 1 Forward, 5 Democratic

No (7)

7 Republican

Absent or not voting (4)

3 Republican, 1 Democratic

Utah House, March 6, 2026

Senate 3rd Reading, Final Passage · 1st Sub. SB 287
Result as recorded: Passed, Yeas 47 Nays 20 N/V 8
Listed below: the 71 who are on today's roster. Official record

Yes (44)

31 Republican, 13 Democratic

No (19)

18 Republican, 1 Democratic

Absent or not voting (8)

8 Republican

Utah Senate, March 6, 2026

Concurrence, Final Passage · 1st Sub. SB 287
Result as recorded: Ayes 23 Nays 6 Abs 0
Official record

Yes (23)

16 Republican, 1 Forward, 6 Democratic

No (6)

6 Republican

Votes are listed as the Utah Legislature's floor vote records show them. Names are matched to today's roster, so members who have since left the Legislature aren't in the lists; the totals are the record's own. Committee votes and voice votes aren't included.