170, 42 or 31: the job figures in Pleasant View's Rise records
Public records about the Rise bakery expansion give different job figures: 170 under a manufacturing scenario and 15 for warehousing in January, up to 42 at the county in March, and 31 in the state's September award. The records reviewed do not reconcile them.
Continuing story: Auditing Pleasant View
Records from four public meetings and announcements about the Rise bakery expansion in Pleasant View give different job figures. The records reviewed do not explain how they relate. [1][2][3][4]
January: manufacturing or warehousing
At the redevelopment agency's Jan. 27 hearing, consultant Rob Sant described a proposed expansion with a $61 million capital investment, 116,000 new square feet and 170 new jobs. [1]
Plant manager Scott Reittinger said warehousing would create about 15 jobs and manufacturing would create 170. He said the warehouse-versus-manufacturing decision depends partly on the outcome of the reinvestment area, and that the company has alternative locations under review. [1]
Matt Ryder of Frameshift Consulting said Rise would wait for the outcome before making a final production location decision, and that the state had preliminarily offered an incentive. During public comment, a speaker said the company's state proposal mentioned bulk material storage and silos. [1]
March: up to 42
When the Weber County Commission approved the county's participation agreement on March 24, the county's economic development director, Stephanie Russell, said the company will hire "up to 42 people." [2]
August: storage and warehouse
At the Aug. 11 council meeting, Sant said the project area was created mainly to support a storage/warehouse facility expansion and job creation, and that the participation agreement requires the company to document the jobs it created before receiving benefits. The minutes do not state a number of jobs. [3]
September: the state award
On Sept. 10, the Governor's Office of Economic Development announced a post-performance tax incentive for Rise Baking Company's expansion at its Pleasant View manufacturing facility. [4]
The announcement projects 31 new jobs, $25,434,565 in new wages and more than $22 million of investment over 10 years. It lists $1,054,630 in projected new state tax revenue and a 15% incentive. [4]
All job and investment figures in this story are projections or statements recorded in minutes, not counts of jobs created. The state incentive is separate from the local tax increment arrangement. No record reviewed establishes that any commitment was broken.
Sources
- Pleasant View City Redevelopment Agency · Jan. 27, 2026 minutes
- Weber County Commission · March 24, 2026 minutes
- Pleasant View City Council · Aug. 11, 2026 minutes
- Utah Governor's Office of Economic Development · Rise Baking Company expansion announcement, Sept. 10, 2026
Reporting by The Utah Ledger from the public records above. AI-assisted, checked against those records.