MTN OPS founder says family hardship shaped company and its meal-packing charity
Trevor Farnes told Utah Business that Operation Conquer Hunger, MTN OPS' charity, recently packed its 12 millionth meal for Utah residents in need.
Based on reporting by Utah Business. Read the original story →
Utah Business reported on MTN OPS, a performance nutrition and outdoor lifestyle company founded by Trevor Farnes in 2014, and its charitable initiative, Operation Conquer Hunger, launched two years later. [1]
Farnes said his family experienced financial hardship in 2008 after a string of unsuccessful franchise ventures, and that the experience shaped how he approached business. The company's first product was Enduro, a caffeine-free product designed to support endurance and stamina, which Farnes initially sold through doctors' offices. It was later joined by products including Ignite, Hydrate and Creatine. [1]
Operation Conquer Hunger was funded entirely by MTN OPS until 2019, when several charity partners joined the effort. Farnes said the initiative recently packed its 12 millionth meal for Utah residents in need and that nearly 20 elementary schools in Davis County have been taken off a waiting list to receive pantry packs. Every purchase through the MTN OPS website provides a meal to a child or family in need, according to the article. [1]
Two years ago, Farnes hired Keith Sivera as CEO so he could devote more time to the charity, and in 2020 he sold a majority stake to a private equity firm based in Palo Alto, Calif. Farnes said MTN OPS is planning new products, including beef sticks with 20 grams of protein per stick, freeze-dried meals and ready-to-drink canned energy drinks. [1]
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