Traeger

Traeger’s business centers on wood-pellet grills and the products used with them. Its catalog extends to cooking pellets, covers, shelves, liners, replacement parts, barbecue tools, rubs and sauces. That creates a product range covering both the initial purchase of a grill and the supplies and accessories customers use over its lifetime. [1] [2]

Traeger lists its corporate headquarters at 533 South 400 West in Salt Lake City. The Utah office supports a consumer brand whose customer relationship continues through product support and compatible accessories. Its catalog illustrates how a durable-goods company can build an ongoing retail business around fuel, food preparation and maintenance as well as the cooking appliance itself. [1] [2]