LifeVantage
LifeVantage is a Lehi-based consumer wellness-products business that sells through independent consultants.
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LifeVantage markets consumer wellness products through a network of independent consultants. The company’s current description identifies consultants as people who sell products to customers and share its business opportunity with prospective participants. That distribution model is part of the company’s structure, alongside the branded products it offers. [1]
Founded in 2003, LifeVantage identifies Lehi as its headquarters in current company announcements. Its Utah office supports a business that combines product marketing with the administration of a consultant network. Those two activities explain how customers and sellers can have different relationships with the same organization, one buying products and the other participating in distribution. [1]